Hinotori Sound

DJ Amethyst and Anni B formed the label in 1999. Both partners are DJ's, artists and producers, while Rik Muñoz is the engineer.

They always wanted to use the 'phoenix' name for its symbolism, but as there were 2 labels already using it, this was a dilemma. It was solved when they bought their first TB-303 from a Japanese musician. He noticed the phoenix tattoo on DJ Amethyst's arm and said that it was 'hinotori'. Phoenix in Japanese.