Ever since around Y2K, Ivan Pezzini aka Massivan managed to make quite a name for himself on the global scale electronica scene, through various releases on classy imprints and by landing numerous prestigeous compilation entries on the way.
Since 2005 now, the swiss born-and-bred DJ/producer (who meanwhile is based on the spanish island of Formentera since over a decade) mainly delivered his steady creative output for release through his own label Pmusica.
Faced with the ultimate challenge to easily market both his love for uptempo club music and a slower, much more eclectic approach at the same time in an ever changing music business, Ivan decided to reactivate his former vinyl only imprint Modest Records - under the refreshed name Modest Electronica - for more dancefloor related single- and maxi releases, therefore enabling Pmusica on the other hand to focus on being a perfect downtempo album hub, that way catering to a different and broader audience.