Warner Music Entertainment (WME) - a division of Warner Music Group Germany Holding GmbH - is a video production and distribution unit that was launched in December 2006 when Warner Music Vision, the audio-visual division of Warner Music International (WMI), and independent DVD and multimedia content producer the Rights Company merged. Prior to the 2006 merger, the Warner asset was probably then known as WarnerVision Entertainment.
WME handles WMI's cross-platform digital-production and multimedia distribution strategy for works by individual WMI artists or third-party content on TV, DVD, mobile, online and video-on-demand services.