The Plan was a graphic design company based in Laguna Niguel, Orange County, California, founded by musician Keith Barney. The company originated under the name thePLANdesign in 2001, strictly as a graphic design company, through which Keith created artworks and layouts for his bands' albums (Throwdown (2) and Eighteen Visions), concert flyers, tour merchandise and websites. In 2003, Keith Barney changed the name of the company to The Plan Audio/Visual (abbreviated to The Plan A/V) when he started managing bands and releasing music. The business was then spliced into two departments; The Plan Visual for graphic design and The Plan Audio for record label. The company closed down in 2005.