iCrunch was a UK-based website set up to sell mp3s by established and upcoming dance artists.
Unfortunately it was a case of "too much, too early"; the market was not established and the flashy, expensive website could not be sustained.
The only physical release, Dave Clarke's "Before I was so rudely interrupted" was offered in a draw as an incentive to purchase the digital downloads of the tracks, as well as being extensively distributed to specialist retailers as a promo.