YG Entertainment (Korean: YG 엔터테인먼트) is an independent record label and talent agency founded 1996 by artist and based in Seoul, South Korea. It specializes in producing R&B and hip hop music. YG stands for Yang Goon and are also the initials of the chief executive officer, Yang Hyun-suk.
Since 2011, YG Entertainment has attracted considerable international media attention after artist won the inaugural "Best Worldwide Act" at the 2011 MTV Europe Music Awards and artist, whose 3945023 was recognized by Guinness World Records as the "most liked video in YouTube history".