in Japanese: Ｗ＋Ｋ東京ＬＡＢ
Wieden+Kennedy Tokyo Lab is a new music label concept launched by Wieden+Kennedy Tokyo in 2003.
Embracing the concept of "Hybrid", our mission is to bring new experiences that can only created in Tokyon through a unique global mix of music, visuals and other forms of creative expression through a DVD and CD.
W+K Tokyo Lab is all about being in Tokyo now, using the power of the city to attract the most innovative creative collaborators from around the world. We are passionate about the development of new ideas with our creators and connecting them to a new audience. Simply, it is about good music, fresh visuals and new concepts of creative expression.