New Sound was founded in 1982 as an art-production company with a record-pressing factory, tape duplication, and a recording studio. New Sound quickly distinguished itself among its competitors when it first introduced the state-of-the-art digital recording technology in the Arab world. Later, New Sound expanded to become a leading distributor of music in Palestine. Furthermore, New Sound represents The Orchard in the Middle East – a world-leading distributor of online music content.
Also/formerly known as "New Sound Interactive", "New Sound/Vision", and "New Sound for Art Production". The company has / had offices in East Jerusalem, Nazareth, Tel Aviv and Cairo.