This label was started in Auckland, New Zealand circa 1996, primarily dealing with noise music, releasing limited edition cassettes by artists like Anti-Kati and Nik Nik. The label was dormant for several years, until was re-launched in the start of 2003, re-issuing all the old cassettes on CDr and starting to release a whole lot of new material.
It should be noted that GOD152-GOD160 are ebooks in pdf format, by Squee, and that GOD176 is a T-shirt.
Label was dormant again since approximately 2008, but was relauched in 2013.