Joe's Grille was founded by Wendy Rubin in Boulder, Colorado in 1992 with the purpose of helping unsigned and independent artists gain exposure on a national level without major label backing. Joe’s Grille was one of the first Internet companies to offer CD production, and distribution over the internet, as early as 1995. Both Joesgrille.com [no longer functional] and Joe’s Blue Plate Special, a college radio program, worked to make the independent voice heard.