British label.
Label Code: LC 0336 / LC 00336
SAGA was originally a label by Saga Films Limited, until the 1950s, when the company was taken over by Major Wilfred Alonzo Bank. After the bankruptcy in 1960, the Saga catalogue was acquired, together with Saga Records Ltd., by artist's label
For unofficial releases, see label. Current label rights are held by Warner Music Group Germany Holding GmbH.
See also related label Saga FDY.
UK company also operating a plating and pressing plant in London, UK.
Established in August 1955 by Marcel Rodd, originally to press and distribute a catalogue of nursery rhymes and bedtime stories. Later the company acquired the catalogue of the Concert Hall Record Club, the leading American manufacturer of budget line classical music. To distribute the records, Rodd established a mail order business with huge success and by the late 1950s Allied had grown into a successful manufacturer and direct-to-consumer distributor.
In 1960 Allied bought the bankrupt Saga Records Ltd., including its large catalogue and
in the 1970s they acquired Trojan Recordings Ltd. and along with it the catalogue of Trojan Records.
The company was dissolved in the late 1980s and the plant was closed.