French company created in Marseille in 1932.
Main product : Pastis (alcoholic beverage, to be mixed with water).
In order to promote their products, Ricard released lots of promo items, including records.
During the summer seasons, notably in the 70's/80's, Ricard also organized tours with singers & groups in the sea resorts : Chapiteau Ricard, Tournée Ricard...