Dance music event promoter from Northumberland, England started by Paul Ludford in 1989. Originally had club events in the North of England before hosting many large all-night raves in Scotland 1992-1997, mostly at Ingliston Showground, Edinburgh. Raves would be a mixture of foreign DJ's and local Scottish talent culminating in several 15,000 plus attendance events called 'The Event' with one hosting 47 artists lasting over 20 hours, including DJ's Lenny Dee, Joey Beltram, Technotrance, DJ Ten, Marc Smith, Scott Brown and PA's Bass X, Q-Tex, QFX, Egebamyasi and Dyewitness. Had a double album 'The Awakening '95' via Evolution Records before moving outright into the record label market through the power of their already established event branding and merchandising (even had British TV personality Donna Air model their clothing range). Had self titled dedicated tracks to the organization with Bass Generator 'The Event' and Scott Brown 'Do What Ya Like (The Rezerection Anthem)'.
Employees included Beccy White.
Made a comeback in 2004 in Glasgow. The brand is now owned by Jon Campbell.