Sincerely Yours

Swedish record label, also S/Y, based in Gothenburg. It was started in 2005 by electropop duo The Tough Alliance (TTA) after they left the record label Service.

TTA started by releasing their own music on the label but has since signed and released music from several different artists as can be seen below. The Tough Alliance was closed in 2009 and since then the band's singer, Eric Berglund, has run the label himself. In addition to records and music, S/Y also has clothing, videos, messages, remixes and spray-paint templates in its catalog.