Fiesta was a New York-based record label specializing in international music owned by Jose Morand. In 1958, they announced that they intended to release Continental music as well as their regular Latin American and Pop line. By March 1958, they discontinued 78's and raised the price of their 45's to 98 cents.
Labels also appear as "Fiesta Record Company," and "Fiesta Records".
The Fiesta brand was owned by Fiesta Record Company, Inc..
Bill Hill, a veteran record man, began as General Sale Manager in July 1957. He was already held the same position at label. In March 1958, he left Que and devoted himself full time to Fiesta. The two labels had no connections.