Record company and label originally founded on November 15th, 1975 in Reykjavík, Iceland by Steinar Berg Ísleifsson, but the company also ran a sub label based in London, UK called Steinar Records (UK) Ltd. from the late 70's till the late 80's. Sold to Skífan in the 1990's and the rights to the catalogue now reside with Sena.