Label started by Jules Normington (of Phantom Records) in 1992 to specifically release vinyl and CD's by their latest signing at the time, the Sydney band Swoop (Australia's P-Funk exponents), with whom he had a close connection. The intention was to eventually release other artists of the same ilk, but that never happened, and Swoop were the only artist to ever appear on the label, which existed for a mere two years, and ceased to release any product after Swoop signed to Mushroom.