Defunct NZ hip hop and Urban Pacific label based in South Auckland. Formed in the late 1990s, it had success New Zealand, Australia and the US with Savage and others.
Formerly owned by Brotha D and Andy Murnane, it went through some financial issues in the mid 2000s and was taken over by NZ film company, South Pacific Pictures, although the former owners still held shares and managed the company.
It was absorbed into the Frequency Media Group Ltd. in 2011 but ceased trading in 2015.