Mark Riva, a multifaceted Events Producer, Program Developer, Musical Entertainer, Multimedia Artist and Cultural Creative. In addition to the more than 25 independent events he has designed and produced, Riva has been the Disc Jockey Entertainer of choice at thousands of unforgettable events for nightlife and event venues worldwide and companies like Ritz Carlton, Guggenheim Museum, Coca Cola, Levis, Calvin Klein, Joffrey Ballet, Island Records, Quicksilver, Paul Mitchell, Rolling Stone, Guess, Wolfgang Puck, Paramount, Radisson, Marriott, Planet Hollywood, Virgin, ESPN, World Cup Chicago, SIGGRAPH, and Cirque du Soleil. Complementing this is an extensive track-record as a spokesperson, ambassador and consultant for global brands like Pepsi, Sony, Intel, Microsoft, Philips, DeLonghi, Blackberry, Nintendo, Toyota, MySpace, Adidas, AT&T, Panasonic, and Suzuki. In diverse roles as artist, writer, researcher, designer, speaker, presenter, promoter, producer, publisher, and program developer, Riva has also worked with many renowned artists, authors, educators and scientists such as Mihaly Csikszentmihalyi, Philip Zimbardo, D. Paul Schafer, and Kirk Schneider, and made presentations on the subjects of art, music, creativity, flow theory, and cyber-psychology for groups and events including Motorola, University of Advancing Computer Technology, Palm Springs International Film Fest, World Future Society, Medicine Meets Virtual Reality, and New York Music & Internet Expo. Furthering his trendsetting status, Riva has also written music, art, and entertainment articles and reviews for publications such as FAD, Urb, Revolt in Style, Venice, Guitar International, and California Riviera, and for his own self-published Metagrooves and Auricle (top 1000 website in the teNues Internet Cool Guide). In the process, he has interviewed and rubbed shoulders with many internationally recognized musicians and penned liner notes and essays for respected indie record labels and award-winning recording artists.