Producer & DJ from UK with progressive and trance roots.
Started DJing in 1985.
Owner of Escapade.
Founded in August 1995, the Xtravaganza label saw early success with the release of Chicane’s “Offshore”, which reached number 12 in the UK Top 40 and went on to be a global hit. Alex is credited with spotting and developing progressive act Chicane, who also released Xtravaganza’s number one hit with Bryan Adams, “Don’t Give up”.
From 1998 to 2002, Alex had a Friday night residence at the world's largest club, Privilege in Ibiza. It was there that he held his own Xtravaganza night. Crowds packed the club’s three dance floors to witness Alex’s famous six-hour sunrise sets, carrying the fans through an eclectic journey of progressive house and intense linear trance.
Before his residency at Privilege, Alex displayed an early knack for spotting talent, which played a major role in his success and led to his involvement with top-selling artists including Princes' New Power Generation's (NPG) by collaborating on 'The Most Beautiful Girl in the World', which held a number one chart spot in 1994. This led to Alex’s co-production of NPG’s following hit, 'The Good Life'. Alex also collaborated with Public Enemy's Chuck D by working on Public Domain's high-selling single, 'Operation Blade'. Successful hits like these enhanced Alex’s record sales to the five million mark.
After his rendezvous with New Power Generation, Alex became one of the most successful producers in the dance music industry. Having founded Xtravaganza, Alex has been responsible for, and involved in, more than 55 UK top 40 chart hits as well as enjoying success in the overseas markets.
Prior to 2002, Alex hit the decks in more than 20 countries such as Australia, Japan, South Africa, the Philippines, Russia and the United States. But it was the United States that embraced Alex’s music the most and had the chance to play at clubs including Exit (New York), Giant (Los Angeles), Buzz and Glow (Washington DC), Spundae (San Francisco) and Avalon (Boston).
For two years, Alex held a bi-monthly residency at the Dancestar Award-winning Club Space in Miami, playing to a sold-out venue each night.
Following an accident in 2002 that injured his spinal cord, Alex spent a good part of the next year and a half in rehabilitation.
At the time of the accident Alex was in the dance music limelight. An entrepreneur and DJ, he was running Xtravaganza Recordings label and held residencies at clubs such as Privilege in Ibiza (the world's largest night club) and Space in Miami.
Following the accident, Alex was forced to give up his hectic life. During his recovery, he channeled all of his emotions good and bad into his first passion producing his artist album, "Back from a Break".
Alex was honored to be asked to appear at the Grammy Awards "Best Electronic Album" event at Cro Bar in New York where he performed along side electronic music legends Paul van Dyk, Sasha, David Morales, Ken Jordon (Crystal Method) and DJ Rap.